I enjoyed this article because it's an insightful explanation of why Whole Foods' brick and mortar presence is so valuable to an online company like Amazon. With the vast majority of retail sales still occurring in physical stores, it's critical for online retailers to understand the physical in addition to the digital. They are related but different animals. The data and experience from each will be exponentially valuable to Amazon in the long run because both forms will be needed. Physical stores aren't going away. Retail is simply evolving.
Let me know what you think. Thanks.
ThirdChannel Article
Data driven experiences are vital to the health of retailers and their brands moving forward. Retailers with both on-line and in-store presence need to invest in not only harvesting, but understanding and deploying tactics and strategy that are hyper-specific to their customers already-expressed needs, interests and wants. There is such a huge shift towards this scientific approach to marketing. Brands that have the ability to harness customer analytics can, and should, be using them to not only enhance the in-store/physical brand interaction but ultimately gain customer loyalty.
ReplyDeleteOur uber-connected, Instagram-worthy, Snapchat-filtered, Facebook-status connected lives has left a digital footprint the size of BIG FOOT for companies to trace. If they harness it, examine it, and use it effectively, they will be able to predict their customer patterns and behavior to deploy crazy-specifically targeted Omni-channel strategies that will consistently exceed customers’ expectations at each and every touch point.
The future will evolve around what technology is available to the consumer at the time, and how we incorporate that into his/her overall shopping experience, from exploration thru purchase.
Just my humble opinion. Thanks for the article review Rob!
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ReplyDeleteHi Rob!
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