Sears: Smaller Formats, Web Sales, & Their Brands

Chairman Eddie Lampert is now trying to turn around Sears with smaller format stores, online sales, and relying on their well known brands (Craftsman, DieHard, Kenmore).  Keep in mind, since Lampert took over, he has seen 18 consecutive quarters of declining sales.  Interestingly, Sears has reached agreements with Costco and and Ace Hardware to sell tools in these stores.  They have gone as far as circulating a proposal to companies seeking interest in producing products under its brand names.


Since 2005, Sears has closed approximately 171 stores and Mr. Lampert is now opening smaller Sears Hometown and Sears Auto stores.  With some significant changes, Sears online sales have also jumped about 30%.  


The Wichita Eagle Article

Sears Holdings Looking to Leverage Brands

Is Sears Holdings finally going to start focusing on selling the brands worldwide in other venues as well as making money off their vast real estate holdings?


See the good article from Seeking Alpha.