Toys R Us has done what many thought impossible; turn the company around and return it to a successful viable retailer. Jerry Storch (CEO) and company did it in the face of a terrible economy and increasing pressures from Walmart, Target and Amazon.
The company is cutting costs, buying some of its competitors, and ramping up its online effort. The pricing is good at Toys R Us, but it doesn't always beat the competition. However, they do win when it comes to selection and providing exclusive toys. I don't care who you are or how old you are, going into Toys R Us is simply fun at any age. Try it...
The Seattle Times Article
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