Make the Diffficult Call

I recently posted a video about making the difficult call.  If you have a hard message to deliver or you need to give someone bad news, don't delay the phone call.  When you make that call to the friend, colleague, client, consultant, vendor, or family member, the conversation in and of itself helps strengthen your relationship.  It's the right thing to do.  The person on the other end of the phone may not like the reason for the call, but they, deep down, appreciate that you picked up the phone. 

If you don't make the call or delay the call, you are telling the person your relationship really doesn't mean that much.  You're telling that person the discomfort of the call has more power over you than your relationship.  That's awful.  You can do it.  Pick up the phone. 

Make the Difficult Call

Rob Samtmann
Principal
EQUITY RETAIL BROKERS